Sunday, July 15, 10:30 AM - 12:00 PM

    Join us for a two-part session on everyone’s favorite topic, social media. In the first half of the session, you’ll hear from Jewelers of America’s in-house social media experts, Amanda Gizzi and Lauren Kalma who will provide essential tips to using social media to increase your business, improve customer relations... ...read more...
    Speaker(s)
    Speaker/Presenter
    Amanda Gizzi
    Emerald Expositions
    Speaker/Presenter
    Lauren Kalma
    Emerald Expositions
    • Marketing and Brand Focused

    Sunday, July 15, 12:15 PM - 1:15 PM

      When was the last time you thought about your story? Your store’s story? Your professional story? What story do you share with customers? The clear majority of customers buy based on emotion, not logic. They decide to buy because it “feels right,” then they use logic to justify the decision.... ...read more...
      Speaker(s)
      Speaker/Presenter
      Pat Henneberry
      Emerald Expositions
      • Consumer Relations and Sales Focused

      Sunday, July 15, 1:30 PM - 2:30 PM

        In the world of selling fine jewelry, creating brand-evangelists is key. Retail stores are not exempt from this. As a retailer, designer, brand or even a manufacturer, you have a brand identity already whether you are aware of what it is and how to convey it or not. What a... ...read more...
        Speaker(s)
        Speaker/Presenter
        Elle Hill
        Emerald Expositions
        • Consumer Relations and Sales Focused

        Sunday, July 15, 2:45 PM - 3:45 PM

          It doesn't matter if you sell products worldwide or only locally; e-commerce is a necessity across all businesses.  From retail jewelers to designers, the jewelry industry is lagging behind and have allowed online-only businesses to capture a lot of new jewelry sales.  Online retailers are inviting today's consumers to shop... ...read more...
          Speaker(s)
          Speaker/Presenter
          Michelle Graff
          Emerald Expositions
          • Marketing and Brand Focused

          Monday, July 16, 10:30 AM - 11:30 AM

            The digital age has altered how jewelry stores market jewelry to their customers, completely changing the playing field. Jewelers that don’t adapt and evolve with these changes could find their businesses extinct. In this informative session, you’ll hear from Alex Fetanat, Founder and CEO of GemFind, who will share tips... ...read more...
            Speaker(s)
            Speaker/Presenter
            Alex Fetanat
            Emerald Expositions
            • Consumer Relations and Sales Focused

            Monday, July 16, 11:45 AM - 12:45 PM

              The digital age has altered how jewelry stores market jewelry to their customers, completely changing the playing field. Jewelers that don’t adapt and evolve with these changes could find their businesses extinct. In this informative session, you’ll hear from Alex Fetanat, Founder and CEO of GemFind, who will share tips... ...read more...
              Speaker(s)
              Speaker/Presenter
              Gloria Maccaroni
              • Consumer Relations and Sales Focused

              Monday, July 16, 1:00 PM - 2:00 PM

                It doesn't matter if you sell products worldwide or only locally; e-commerce is a necessity across all businesses.  From retail jewelers to designers, the jewelry industry is lagging behind and have allowed online-only businesses to capture a lot of new jewelry sales.  Online retailers are inviting today's consumers to shop... ...read more...
                Speaker(s)
                Speaker/Presenter
                Matthew Perosi
                Emerald Expositions
                • Consumer Relations and Sales Focused

                Monday, July 16, 2:15 PM - 3:15 PM

                  Ashley Davis – National Jeweler’s editor covering design, trends and style – will explore the fine jewelry styles currently trending and predict what’s coming next. Learn what’s in the fashion pipeline -- from the runways to the red carpet -- and how that translates into jewelry your customers will want... ...read more...
                  Speaker(s)
                  Speaker/Presenter
                  Ashley Davis
                  Associate Editor
                  National Jeweler
                  • Marketing and Brand Focused
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