Citizen, a pioneer in watchmaking and innovation, is built on four principles: uncompromising values, technical precision, quality craftsmanship and design excellence. We’re constantly in pursuit of being better; striving to contribute to the lives of people around the world through products that are loved and trusted by all citizens. From the new introduction of mechanicals, to ground-breaking technologies like Eco-Drive, which converts light from any light source into energy, to Attesa (encapsulating our titanium-processing) and Series 8 (pairing advanced automatic movements with sophisticated designs), our timepieces have pushed the boundaries of watchmaking for more than a century. Better starts now.