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HOORSENBUHS [pronounced horse-en-boo] is an American fine jewelry house and lifestyle brand based in Los Angeles. Since launching just over a decade ago, the company—known for its meticulously handcrafted rings, cuffs and Open-link chains—has become a quiet force in the luxury fashion world and beyond. Founder and Creative Chief R.G. Keith, a former photographer, established HOORSENBUHS in 2005 with one special piece: a gold tri-link ring he created himself, despite having no formal background in jewelry design. Drawing inspiration from ‘70s-era jewelry—substantive gold heirloom pieces meant to be passed on for generations—the tri-link motif is now Hoorsenbuhs’ signature emblem, symbolizing strength, quality and continuous opulence. It can be found woven throughout each design, from weighty rose gold cuffs and 18K gold engagement rings, to platinum pavé chains and sterling silver padlocks.
Keith and longtime friend Kether Parker, Hoorsenbuhs’ Brand Director, opened the company’s first private atelier in Santa Monica. The discreet by-appointment-only studio amassed a loyal clientele of discriminating tastemakers, entertainers, musicians, artists and designers. In late 2016, Hoorsenbuhs unveiled its first open-to-the-public gallery on Broome Street in New York City and in 2018 they took up residence at 2217 Main St. in Santa Monica, housing its Flagship retail store as well as its current atelier and headquarters. Every aspect of the space - from the sultry lighting to the tri-link emblazoned bolt heads scattered throughout—was designed and conceptualized entirely by Keith. The studio showcases Hoorsenbuhs’ jewelry like pieces of fine art, and also houses an exclusive collection of apparel, goods, leatherware and made-to-order furniture. Hoorsenbuhs (which takes its name from the 16th-Century Dutch merchant ship sailed by Keith’s ancestors) is carried at Bergdorf Goodman, Hirshleifers, Maxfield, Meridian, Matches London and flagship stores in Japan as well as select retailers around the world.
With Hoorsenbuhs, Keith and Parker set out to create the next great American heritage brand—a company of classic craftsmanship. Made by hand in Los Angeles California and designed to stand the test of time.
Available in 18K Yellow, Rose or White Gold.
A single iconic link wrapped and elongated around the wrist. Available in 18K Yellow, Rose, White Gold and Sterling Silver.